I really enjoy packaging design because it’s real and printed in the masses. My artwork can be seen at Sherwin-Williams, The Home Depot, Lowes and many other retailers. There’s nothing like going into a store and seeing your design on display.
Ram Board recently went through a brand refresh. The major focus was making the product stand out in a crowded retail environment. We introduced a bold pop of color inspired by the construction industry to help the packaging catch attention on dark home improvement store shelves. We also simplified the design and put greater emphasis on the Ram Board name to strengthen brand recognition. The updated look has helped drive stronger shelf presence and contributed to a sales increase of more than 25% since launch.
This is the project I’m most proud of. I lead a major brand refresh for Trimaco, working closely with the executive team to redefine how the company showed up across its product lines. Before the refresh, Trimaco operated as a collection of separate brands, making it difficult for customers to recognize products as part of the same family. Our primary goal was to create a unified packaging system that built a strong brand presence throughout the store, even when products were displayed in different aisles and departments.
The new Good, Better, Best (and sometimes premium!) visual system established a consistent, recognizable Trimaco identity across packaging while creating a foundation for broader brand applications, including sales materials, flyers, swatch stickers, and other marketing assets. The refresh has strengthened brand recognition, improved shelf presence, and has already contributed to increased sales.
Packaging design for a high-end body care/cleaner line. Although the line is no longer in existence, it was once sold at Southern Season and other boutiques across the Nation.