A challenge with packaging design is merchandising and planogram design. Stores will often ask for our expertise on how to display products the best way for their customer. I enjoy working on the initial design, to prototype, to large scale implementation. All items below have also had packaging designed and directed by me.
An opportunity at Sherwin-Williams to planogram 150 stores exclusively with Trimaco products. Two interactive swatch flip throughs to help the customer discover more items and feel different products wrapped in plastic. Layout, signage, fixture concepts and ordering completed by myself.
A Ram Board 99″ wide bay in the works for The Home Depot. This is a great opportunity to make a large brand impression throughout many stores across the Nation. Layout, signage, fixture concepts and prototype ordering completed by myself.
The goal for this project was to create a sleek rack with a small footprint that puts the add-on product right next to the main sellers. All boxes, headers, packaging, signage and rack designed by myself and my design team. A challenge in many stores is a small footprint. These boxes have resulted in a 50% sales increase. The tape rack is currently in the testing phase but has had an uptick in sales thus far.